Who I Am

Hey there! I'm Caroline, a storyteller who believes in the power of words to inspire action. Armed with an MS from Northwestern University’s Medill School of Journalism and an MS in Higher Education, I transform complex narratives into compelling content that connects and converts.

My work spans notable platforms including NBC Sports, Team USA, and leading educational companies, where I specialize in:

  • Data-driven storytelling that captures attention

  • Educational content that simplifies complex topics

  • Sports journalism that brings Olympic athletes' journeys to life

  • Marketing copy that drives results (like boosting email open rates by 125% and increasing blog views by 256%)

  • Case studies and testimonials that showcase your success and drive organic traffic to your website

Whether I'm documenting an Olympian's path to gold or explaining the science behind how children learn, my approach remains consistent: find the humanity in the story and make it resonate.

I pride myself on delivering content that meets business objectives and genuinely connects with readers.

Ready to bring your story to life? Let's create something remarkable together.

Let’s Begin