Services

What sets me apart isn't just my Northwestern University Medill School of Journalism background or marketing expertise – it's my ability to see the story behind the statistics, the person behind the product, and the "why" behind the "what."

I pride myself on delivering content that meets business objectives and connects with readers.

Whether crafting a case study about the latest educational technology or documenting an athlete's journey to gold, my approach remains the same: finding the story's humanity and make it resonate.

    • Long-form storytelling that educates and inspires

    • SEO optimization with natural keyword integration

    • Topics: Sports & athletics, health/wellness, education, technology

    • Includes topic research, outlines, and two rounds of revisions

    • Interview-driven success stories

    • Data visualization and key metrics highlight

    • Problem → Solution → Results format

    • Includes stakeholder interviews, data analysis, and visual recommendations

    • Authentic voice capture through interviews

    • Compelling narrative structure

    • Social proof optimization

    • Includes interview questions and follow-ups

    • Newsletter content

    • Email journeys

    • A/B testing recommendations

  • From Olympic Athletes like Sandi Morris and Erin Jackson to physical therapy clients, Caroline captures stories of transformation amid the greatest challenges.